Beijing MP Auto Show Management Co., Ltd.: operates 15 major international auto shows. To handle the complexity of parallel multi-region projects, we built an integrated exhibitor management system on PaaS, enabling full-process digital control from planning and investor recruitment to on-site execution and data closed loops.
Present real post-launch improvements with quantifiable business metrics, making project value more intuitive and easier to understand.
Investor recruitment and exhibitor service efficiency improved
On-site operations collaboration efficiency improved
Exhibitor service satisfaction improved
Beijing MP Auto Show Management Co., Ltd., founded in 2007, is China's leading professional exhibition complex operator, specializing in large auto show planning, operations, and automotive industry conferences. With a core management team of 20+ years of industry experience and headquarters in Beijing, the company has expanded to 10+ major cities including Suzhou, Tianjin, and Foshan. It operates 15 major international auto show projects with nearly one million square meters of annual exhibition space, attracting over 3 million visitors, facilitating 150,000+ vehicle bookings per year with total transactions approaching RMB 30 billion—ranking among the industry leaders in both influence and scale.
Parallel multi-region project management, difficult operations collaboration, and hard-to-coordinate resources and information.
Build an all-in-one platform with fully online processes, breaking down information silos
Inefficient traditional management and weak data support for decisions make rapid response difficult
Establish end-to-end data loops enabling refined operations management and scientific decision-making, improving overall operational effectiveness
Centered on the auto show lifecycle, the system built an all-in-one operations platform covering "planning–execution–review." Exhibitor recruitment and management went fully online for booth planning, contract management, and expense tracking; events and on-site operations support scheduling and coordination of agendas, venue setup, vehicle entry, and booth construction. After launch, investor recruitment and exhibitor service efficiency improved by 60%, and on-site operations collaboration efficiency improved by 50%.
The system coordinates marketing and media placements to boost exhibition exposure and influence; it integrates e-ticketing, ticket validation, and foot-traffic statistics for efficient, secure entry control. Real-time data dashboards give management insights into recruitment progress, on-site dynamics, and operations, lifting exhibitor service satisfaction to 95%. End-to-end data connectivity and task collaboration provide a resilient digital operations hub for continued business expansion and industry leadership.
Parallel multi-region project management, difficult operations collaboration, and hard-to-coordinate resources and information. An all-in-one platform with fully online processes breaks down information silos. QingDaYun implemented the corresponding system modules through custom development, proven effective across multiple international exhibition projects.
Inefficient traditional management and weak data support for decisions make rapid response difficult. End-to-end data loops enable refined operations management and scientific decision-making, improving overall operational effectiveness. QingDaYun implemented the corresponding system modules through custom development, proven effective across multiple international exhibition projects.
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