Guangzhou WL Hui Co., Ltd.: a super-large mixed-use commercial complex in Guangzhou's Tianhe business district. Addressing system fragmentation and information silos, we built a smart commercial operations platform on a cloud-native foundation—connecting the "foot traffic–vehicle traffic–cash flow" loop and building a data middle platform for full-scenario fusion, consumption linkage, and intelligent marketing.
Present real post-launch improvements with quantifiable business metrics, making project value more intuitive and easier to understand.
Merchant revenue accuracy improvement
Financial reconciliation efficiency improved
Marketing campaign conversion rate increased
Guangzhou WL Hui Co., Ltd. is a wholly foreign-owned enterprise under Hong Kong's Dayang Holdings, responsible for operating the Wanling Hui Grade A office tower and shopping mall. Located at the "golden crossroads" of Tianhe Road and Tiyu East Road in Guangzhou—at the core of both the Tianhe North and Zhujiang New Town CBDs—the 230,000 m² complex comprises a 49-story Grade A office tower, premium serviced apartments, and a comprehensive retail podium, a large urban commercial complex integrating shopping, dining, and entertainment. As an iconic landmark of Guangzhou's Tianhe business district since opening in 2010, the project has pursued a differentiated strategy of "anchor stores plus semi-anchor stores complemented by specialty retailers," introducing international brands such as ZARA to create a fashion and lifestyle destination.
Fragmented data across systems with no unified global view makes it hard for management to grasp the full business picture in real time.
Full-scenario data fusion connecting foot traffic, vehicle traffic, and cash flow with a unified global view
Traditional management is inefficient and provides insufficient support for refined operations—an upgrade is urgently needed
Deploy smart data dashboards and a marketing middle platform to drive precise decisions and dynamic market strategy adjustments
The system unifies three data sources: mall foot-traffic statistics, parking entry/exit records, and merchants' daily revenue. Through standardized APIs or lightweight SaaS modules, merchants automatically upload revenue data daily—ending manual transcription entirely. Merchant revenue data accuracy reached 100%, financial reconciliation efficiency improved by over 60%, and management can view key metrics such as overall sales per square meter, per-floor foot-traffic conversion, and brand sales rankings at any time.
The system deeply integrates parking and consumption scenarios with a "spend-to-reduce-parking-fee" feature. After consumption, the system automatically calculates parking discounts and deducts them seamlessly upon exit. Based on unified member IDs and consumption behavior data, the system builds 360° customer profiles, supporting personalized coupon pushes and targeted campaign reminders. Parking exit throughput improved by about 40% and marketing campaign conversion rose by 30%, forming a win-win digital ecosystem for the "mall + merchants".
Fragmented data across systems with no unified global view makes it hard for management to grasp the full business picture in real time. Full-scenario data fusion connects foot traffic, vehicle traffic, and cash flow with a unified global view. QingDaYun implemented the corresponding system modules through custom development, proven effective across multiple construction & real estate projects.
Traditional management is inefficient and provides insufficient support for refined operations—an upgrade is urgently needed. Smart data dashboards and a marketing middle platform drive precise decisions and dynamic market strategy adjustments. QingDaYun implemented the corresponding system modules through custom development, proven effective across multiple construction & real estate projects.
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QingDaYun provides custom digital system construction services for enterprises, with 100+ projects delivered.